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Sold Out: Top Event Marketing Strategies To Create Social Media Buzz For Your Next Event, by Susan Ordona
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We, by nature, are very social. We love to be with people, like minded people, who we share a common interest.
Event, whether it’s a birthday party, a milestone or a seminar, a conference, a workshop….we love to hang out with people.
Even the not socially inclined ones still go to these events.
It use to be that when you want to attend an event other than personal invitations for parties, you would be looking offline, at the newspaper, you’ll happen to find out about it on the radio or from word of mouth.
Nowadays, in addition to those media, the online world just got bigger and bigger.
And one of the biggest online growth is social media!
In this book we’re going to explore how social media play a very important role in event marketing.
We’re going to focus on live events mostly, we’ll also touch on virtual events and by events we’ll be covering event marketing by creating social media buzz for seminars, conferences, workshops, summits.
I’d been promoting events by social media for some of the world’s renowned speakers on the side as I still have a full time day job as a Clinical Laboratory Scientist.
I get asked for marketing advise and questions every now and then, and so, to answer those and share those nuggets, this book was born.
This book is very practical and user friendly with easy-to-implement strategies so you can develop a blueprint for marketing your event in no time.
- Sales Rank: #729254 in eBooks
- Published on: 2015-02-14
- Released on: 2015-02-14
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great Book
By Steven Harry Poulos DDS
Great Book! 21 steps every promoter should know and use.
2 of 2 people found the following review helpful.
Use have to use the social media marketing channels is you want your event to buzz!
By Ernest H. Johnson, Ph.D.
To a great extent, if you want your public events to be a big success, then you’ve got to be exited, upbeat, and open to changing your approach. Sold Out by Susan Ordona is a blue print, a how to manual, for maximizing the possibility that your public events will be full with stand-room only. The book is thoughtfully well-organized, easy to read, and provided a good review of everything you need to create a social media marketing plan for your events. The book will be a great resource for people wanting to create a social media marketing company and for those of us who need help learning how to do a few things for ourselves. However, after reading the book and learning about all that is involved in social media marketing for an event, it is clear that a team of people is needed to successfully market any event that is sold out. Not only does Susan Ordona describe the team members needed and their roles (chapter 5), she provides a great discussion of the social media platforms and the web 2.0 web applications that are needed to launch a social media campaign. The tips about how to build your online presence are invaluable. As you read the book, you’ll notice that Susan Ordona offers a personal look at some of the challenges she has faced with her client. The way she incorporated this advice piece (Susan’s Corner) into the flow of the book is very nice. While the entire book is thorough and packed-full of information, the advice section (Susan’s Corner) is also full of useful and practical information. Reading the book helped me to address the questions I had about organizing a social-media marketing plan. In fact, it also helped me to see questions that I had not considered. Thanks you Susan for this how to manual for creating a social media campaign that is exciting and very likely to have a standing-room only crowd. What’s also great is that that I can now clearly see why it’s so important during and after the event to encourage everyone to actively share the event using social media channels. If you are going to have a powerful and successful event, then you’ve got to know what social media channels to use. I strong recommend this book for authors, professional speakers, and business owners who need a reliable way to attract people (potential customers) to their events.
2 of 2 people found the following review helpful.
The Most Detailed Guidebook On Event Promotion!
By Emma Tiebens
Susan Ordona absolutely over-delivered with her book, "Sold-Out"! She was able to meticulously lay-out her proven Event Promotion Processes, in a way that it can be implemented by Event Producers from all levels of financial resources! As an Event Producer and Speaker, Susan has actually helped me fill seats at my own events. What she shares here is not theory... these are tried and tested strategies that work! These are so powerful that these also work not just for events but for promoting and launching any product, service or even your own book! Powerful book -- one I highly recommend!
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